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Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

A Gartner Marketing survey found only 14% of organizations have successfully implemented a C360 solution, due to lack of consensus on what a 360-degree view means, challenges with data quality, and lack of cross-functional governance structure for customer data. Users interested in visual exploration can do so using AWS Glue DataBrew.

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CIO Ryan Snyder on the benefits of interpreting data as a layer cake

CIO Business Intelligence

Martha Heller: What are the business drivers behind the data architecture ecosystem you’re building at Thermo Fisher Scientific? Ryan Snyder: For a long time, companies would just hire data scientists and point them at their data and expect amazing insights. That strategy is doomed to fail.

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SAP Datasphere review: turning data from a technical problem to a business data product.

Jen Stirrup

What does a sound, intelligent data foundation give you? It can give business-oriented data strategy for business leaders to help drive better business decisions and ROI. It can also increase productivity by enabling the business to find the data they need when the business teams need it. Why is this interesting?

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Detect, mask, and redact PII data using AWS Glue before loading into Amazon OpenSearch Service

AWS Big Data

Amazon Kinesis and Amazon MSK also have capabilities to stream data directly to a data lake on Amazon S3. S3 data lake Using Amazon S3 for your data lake is in line with the modern data strategy. With this approach, you can bring compute to your data as needed and only pay for capacity it needs to run.