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What is business analytics? Using data to improve business outcomes

CIO Business Intelligence

Business analytics can help you improve operational efficiency, better understand your customers, project future outcomes, glean insights to aid in decision-making, measure performance, drive growth, discover hidden trends, generate leads, and scale your business in the right direction, according to digital skills training company Simplilearn.

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MLOps and the evolution of data science

IBM Big Data Hub

Machine learning (ML), a subset of artificial intelligence (AI), is an important piece of data-driven innovation. Machine learning engineers take massive datasets and use statistical methods to create algorithms that are trained to find patterns and uncover key insights in data mining projects.

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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies. Mobile content consumption, behavior along key metrics (time, bounces etc.)

Metrics 143
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Unlock The Power of Your Data With These 19 Big Data & Data Analytics Books

datapine

Whether you are a complete novice or a seasoned BI professional, you will find here some books on data analytics that will help you cultivate your understanding of this essential field. Before we delve deeper into the best books for data analytics, here are three big data insights to put their relevance and importance into perspective.

Big Data 263
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ML internals: Synthetic Minority Oversampling (SMOTE) Technique

Domino Data Lab

Working with highly imbalanced data can be problematic in several aspects: Distorted performance metrics — In a highly imbalanced dataset, say a binary dataset with a class ratio of 98:2, an algorithm that always predicts the majority class and completely ignores the minority class will still be 98% correct. return synthetic.

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Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

But what if we make data collection the primary purpose of our mobile app and then use that data (with permission) to create hyper-targeted, right moment, right time monetization strategies? I'm sure you are impressed at the data mining and intent targeting efforts of TripIt. Measurement? So, why not?

Marketing 146
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Welcome To The Digital Age: BI Meets Social Media

Smart Data Collective

Well, it is – to the ones that are 100% familiar with it – and it involves the use of various data sources, including internal data from company databases, as well as external data, to generate insights, identify trends, and support strategic planning. For a beginner, it’s a lot in one place.