IBM Big Data Hub

AUGUST 28, 2023

With nearly 5 billion users worldwide—more than 60% of the global population —social media platforms have become a vast source of data that businesses can leverage for improved customer satisfaction, better marketing strategies and faster overall business growth.

Data mining 57

Data mining Machine Learning Deep Learning Marketing 57

IBM Big Data Hub

FEBRUARY 14, 2024

Promote cross- and up-selling Recommendation engines use consumer behavior data and AI algorithms to help discover data trends to be used in the development of more effective up-selling and cross-selling strategies, resulting in more useful add-on recommendations for customers during checkout for online retailers.

Cost-Benefit 87

Cost-Benefit Insurance Unstructured Data Machine Learning 87

Rocket-Powered Data Science

JULY 13, 2023

Beyond the early days of data collection, where data was acquired primarily to measure what had happened (descriptive) or why something is happening (diagnostic), data collection now drives predictive models (forecasting the future) and prescriptive models (optimizing for “a better future”).

Analytics 166

Analytics Machine Learning Data Science Deep Learning 166

Rocket-Powered Data Science

JULY 6, 2021

Customer purchase patterns, supply chain, inventory, and logistics represent just a few domains where we see new and emergent behaviors, responses, and outcomes represented in our data and in our predictive models. This is critical in our massively data-sharing world and enterprises. And the goodness doesn’t stop there.

Data-driven 279

Data-driven Machine Learning IoT Deep Learning 279