Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. Another way to find the metric you want to change is to look at your business model. The business model also tells you what the metric should be.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

JULY 18, 2011

The only requirement is that your mental model (and indeed, company culture) should be solidly rooted in permission marketing. You just have to have the right mental model (see Seth Godin above) and you have to… wait for it… wait for it… measure everything you do! Just to ensure you are executing against your right mental model.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

Occam's Razor

OCTOBER 19, 2010

Move from a data collection obsession and develop a crush on data analysys. Experimentation and Testing Tools [The "Why" – Part 1]. It provides the Key Performance Indicator that I consider to be the holiest of the holy in web analytics: Task Completion Rate (segmented by Primary Purpose).

Analytics 135

Analytics Testing Measurement Optimization 135

datapine

JANUARY 31, 2022

It’s all about using data to get a clearer understanding of reality so that your company can make more strategically sound decisions (instead of relying only on gut instinct or corporate inertia). Ultimately, business intelligence and analytics are about much more than the technology used to gather and analyze data.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

JANUARY 7, 2014

The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. Remember none of these jobs will do any data collection/IT work, even in medium-sized companies.) More on the Digital Marketing & Measurement Model, DMMM, in #2 below.). You know what your Return on Analytics is!

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

APRIL 29, 2013

Real-time data is super valuable if zero human beings are involved from data collection to action being taken. But it is not a key performance indicator. Because you are going to focus on metrics, sorry not metrics, key performance indicators, that have a direct line to the bottom-line of your company.

Marketing 166

Marketing Metrics Advertising Measurement 166