Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. Online, offline or nonline.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. Optimal Acquisition Email Metrics. The key metrics you’ll measure will typically come from your email service provider (so make sure you check they can provide these metrics before you sign up and fork over the cash!). Optimal Outcomes Email Metrics.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

Occam's Razor

OCTOBER 19, 2010

Move from a data collection obsession and develop a crush on data analysys. A huge vast majority of clicks coming from search engines continue to be organic clicks (which is why I love and adore search engine optimization). Experimentation and Testing Tools [The "Why" – Part 1]. Google Website Optimizer.

Analytics 135

Analytics Testing Measurement Optimization 135

datapine

JANUARY 31, 2022

It’s all about using data to get a clearer understanding of reality so that your company can make more strategically sound decisions (instead of relying only on gut instinct or corporate inertia). Ultimately, business intelligence and analytics are about much more than the technology used to gather and analyze data.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

JANUARY 7, 2014

Remember none of these jobs will do any data collection/IT work, even in medium-sized companies.) But if their primary output is just data, and not actions to take expressed in English or verbally in weekly senior staff meeting, then they are simply Reporting Squirrels. Most companies hire a Web Analyst, Sr.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

APRIL 29, 2013

Real-time data is super valuable if zero human beings are involved from data collection to action being taken. But it is not a key performance indicator. By lowering your bounce rate all you managed to accomplish is get your ads created and targeted properly and optimize the landing pages. Page views.

Marketing 166

Marketing Metrics Advertising Measurement 166