Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. Online, offline or nonline.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

JULY 18, 2011

Most email programs now have preview panes that typically block images and scripts (Outlook, Thunderbird, Gmail, everyone), and default settings prevent data collection due to concerns about viruses. This should drive aggressive experimentation of email content / offers / targeting / every facet by your team. That is okay.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

Occam's Razor

OCTOBER 19, 2010

so you have some reference as to where each item fits (and this will also make it easier for you to pick tools for the priority order referenced in Context #3 above). Move from a data collection obsession and develop a crush on data analysys. Experimentation and Testing Tools [The "Why" – Part 1]. Three tools.

Analytics 135

Analytics Testing Measurement Optimization 135

datapine

JANUARY 31, 2022

BI users analyze and present data in the form of dashboards and various types of reports to visualize complex information in an easier, more approachable way. Business intelligence can also be referred to as “descriptive analytics”, as it only shows past and current state: it doesn’t say what to do, but what is or was.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214