Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

APRIL 29, 2013

Real-time data is super valuable if zero human beings are involved from data collection to action being taken. The difference between a KPI and a metric is that the former has a direct line of sight to your bottom-line, while the latter is helpful in diagnosing tactical challenges. But don't make it your KPI.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

JANUARY 7, 2014

The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. Remember none of these jobs will do any data collection/IT work, even in medium-sized companies.) 10: The KPIs in your DMMM reflect your company size/evolutionary stage. Hence the importance of picking the right KPIs.

Data-driven 140

Data-driven Consulting Reporting Marketing 140