Remove Data Collection Remove Experimentation Remove Marketing Analytics Remove Metrics
article thumbnail

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

It is an investment in numerous report writers or data (puking) automation or hiring a small army in India or Philippines to do that, before investing in any smart Analyst. It is being hyper-conservative when it comes to creativity and experimentation because of quant-issues. < /A > ]. Cookies are all we need!

article thumbnail

Web Analytics: An Hour A Day

Occam's Razor

Immediately actionable web analytics (your biggest worries covered). In 480 pages the book goes from from beginner's basics to a advanced analytics concepts. Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations.