Domino Data Lab

FEBRUARY 4, 2019

Of course, some questions in business cannot be answered with historical data. Instead they require investment, tooling, and time for data collection. Given the two points above, that’s okay—there are good ways to direct data exploration toward ROI. Let’s roll the clock back ~65 years. Why does this matter?

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

FEBRUARY 9, 2015

How is competitive intelligence data collected? Competitive intelligence data will never match your site's analytics tool. CI data collection. How does any tool have access to your website or mobile app data? But in the lovely environment of the web there are a number of ways to collect your data.

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Here's why… Real-time data is very expensive. It is expensive from a systems/platforms/data processing/data reporting perspective. " Right-time. You'll get fired.

Marketing 166

Marketing Metrics Advertising Measurement 166