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Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

If $Y$ at that point is (statistically and practically) significantly better than our current operating point, and that point is deemed acceptable, we update the system parameters to this better value. And we can keep repeating this approach, relying on intuition and luck. Why experiment with several parameters concurrently?

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Glossary of Digital Terminology for Career Relevance

Rocket-Powered Data Science

Definitions of terminology frequently seen and used in discussions of emerging digital technologies. AGI (Artificial General Intelligence): AI (Artificial Intelligence): Application of Machine Learning algorithms to robotics and machines (including bots), focused on taking actions based on sensory inputs (data). Career Relevance.

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Variance and significance in large-scale online services

The Unofficial Google Data Science Blog

by AMIR NAJMI Running live experiments on large-scale online services (LSOS) is an important aspect of data science. Because individual observations have so little information, statistical significance remains important to assess. We must therefore maintain statistical rigor in quantifying experimental uncertainty.

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Knowledge

Occam's Razor

Convert Data Skeptics: Document, Educate & Pick Your Poison. Data Mining And Predictive Analytics On Web Data Works? Web Analytics Data Sampling 411. Build A Great Web Experimentation & Testing Program. Experimentation and Testing: A Primer. Tip #9: Leverage Statistical Control Limits.

KPI 124
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LSOS experiments: how I learned to stop worrying and love the variability

The Unofficial Google Data Science Blog

In this post we explore why some standard statistical techniques to reduce variance are often ineffective in this “data-rich, information-poor” realm. Despite a very large number of experimental units, the experiments conducted by LSOS cannot presume statistical significance of all effects they deem practically significant.