Remove Data mining Remove Experimentation Remove Interactive Remove Testing
article thumbnail

The top 15 big data and data analytics certifications

CIO Business Intelligence

Organization: AWS Price: US$300 How to prepare: Amazon offers free exam guides, sample questions, practice tests, and digital training. CDP Data Analyst The Cloudera Data Platform (CDP) Data Analyst certification verifies the Cloudera skills and knowledge required for data analysts using CDP.

Big Data 125
article thumbnail

Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

A/B testing is used widely in information technology companies to guide product development and improvements. For questions as disparate as website design and UI, prediction algorithms, or user flows within apps, live traffic tests help developers understand what works well for users and the business, and what doesn’t.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

To find optimal values of two parameters experimentally, the obvious strategy would be to experiment with and update them in separate, sequential stages. However, if we experiment with both parameters at the same time we will learn something about interactions between these system parameters.

article thumbnail

Variance and significance in large-scale online services

The Unofficial Google Data Science Blog

by AMIR NAJMI Running live experiments on large-scale online services (LSOS) is an important aspect of data science. We must therefore maintain statistical rigor in quantifying experimental uncertainty. In this post we explore how and why we can be “ data-rich but information-poor ”. And an LSOS is awash in data, right?

article thumbnail

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Media-Mix Modeling/Experimentation. For the first couple of interactions, give her/him that data. In my case the interactive elements which are useful are clearly displayed above. Understand how many Active Users are interacting with your app. Dive into Mobile Reporting and Analysis. It is easy to find.

Metrics 141