Remove Data Processing Remove Experimentation Remove Key Performance Indicator Remove Magazine
article thumbnail

The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

You rent audiences on TV, Magazines, Search, Display, etc. You own audiences on your email lists, on forums you host etc. " Simple. :) I'd defined a KPI as " a key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives." Lonely data?