Smart Data Collective

MAY 16, 2022

How Can You Use Data Analytics for Better Customer Engagement? Customer engagement refers to interactions with consumers through different channels to build better relationships. Data analytics tools help you assess your ROI across all of these platforms. Use analytics to maximize social media ROI.

Data-driven 136

Data-driven Strategy Big Data ROI 136

Smart Data Collective

MAY 31, 2023

Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. One example of this trend is by using analytics to measure the engagement of Instagram stories to get customers to interact more frequently. however, data is available for months afterwards.

Marketing 77

Marketing Data Analytics Analytics Interactive 77

Andrew White

JANUARY 11, 2021

On January 4th I had the pleasure of hosting a webinar. It was titled, The Gartner 2021 Leadership Vision for Data & Analytics Leaders. This was for the Chief Data Officer, or head of data and analytics. Yes, prescriptive and predictive analytics remain very popular with clients. Thanks for the overview Andrew.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52