Smart Data Collective

AUGUST 19, 2023

Big data technology has significantly improved the ROI of modern marketing strategies. There are many ways that brands can use AI and data analytics to expand their reach, which includes using Roblox games. Back in February, we talked about some of the ways that data analytics has shaped the gaming industry.

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Data-driven Interactive Recreation/Entertainment Big Data 57

Smart Data Collective

JULY 24, 2023

One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. Sports organizations are leveraging analytics technology to make their social media marketing strategies more efficient and improve their ROIs.

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Analytics Technologies Marketing Technology Analytics 80

Smart Data Collective

JUNE 25, 2021

Marketing metrics dashboard: A reporting tool displaying marketing analytics, KPIs, and metrics using data visualizations is a marketing dashboard. These dashboards are designed to provide teams with a real-time window into marketing performance.

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Dashboards Metrics Marketing Key Performance Indicator 93

Sisense

JUNE 22, 2021

As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase.

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Data-driven Sales Marketing Key Performance Indicator 52

Smart Data Collective

MARCH 31, 2020

And in the marketing industry, AI is revolutionizing the way corporations use data, interact with customers, and grow their firm’s reach. James Paine, the founder of West Realty Advisors, compiled a list of case studies on companies using big data and AI to get more value for their marketing campaigns.

Marketing 91

Marketing Advertising Big Data ROI 91

Smart Data Collective

MAY 16, 2022

How Can You Use Data Analytics for Better Customer Engagement? Customer engagement refers to interactions with consumers through different channels to build better relationships. Data analytics tools help you assess your ROI across all of these platforms. Use analytics to maximize social media ROI.

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Data-driven Strategy Big Data ROI 137

Smart Data Collective

DECEMBER 2, 2021

SMS Marketing Is Affordable and SMS Can Provide an Even Better ROI. Marketing to your customers via SMS is one of the cheapest forms of advertising, which is good news for small business owners operating on tight margins. You will create a much more successful SMS strategy with a much higher ROI.

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Data-driven Marketing Strategy Advertising 101