CIO Business Intelligence

JUNE 14, 2023

Getting the technology right can be challenging but building the right team with the right skills to undertake data initiatives can be even harder — a challenge reflected in the rising demand for big data and analytics skills and certifications. The number of data analytics certs is expanding rapidly.

Big Data 126

Big Data Data Analytics Analytics Predictive Modeling 126

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Key To Your Digital Success: Web Analytics Measurement Model. Be data driven?" " Measuring Incrementality: Controlled Experiments to the Rescue! 10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big. 7 Best Practices.

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

NOVEMBER 13, 2009

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Chapter 5 The Key to Glory: Measuring Success. If I have one jihad it is to massively convert every person who touches the web to focus on measuring Outcomes! I am out of breath! Glory will be yours!! It was hard.

Analytics 71

Analytics Metrics Measurement Testing 71

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. Ultimately, business intelligence and analytics are about much more than the technology used to gather and analyze data.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214