article thumbnail

Are You Getting The Most Out Of Your Marketing Data?

Smart Data Collective

Predictive analytics includes several different approaches , including forecasting and regression analysis, and is one of three major levels at which businesses can engage with data; the other two are descriptive and prescriptive. Marketing Analytics: Today’s Vital Skill.

Marketing 123
article thumbnail

5 Sources of Data for Customer Analytics and Their Benefits

Smart Data Collective

Data analytics can assist you in figuring out why people abandon your brand or prefer alternative products instead. Predictive analytics, which analyses historical activities to uncover trends and forecast a specific event, can also predict if a customer is ready to churn or defect. Customer Experience Analytics.