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Are You Getting The Most Out Of Your Marketing Data?

Smart Data Collective

Predictive analytics includes several different approaches , including forecasting and regression analysis, and is one of three major levels at which businesses can engage with data; the other two are descriptive and prescriptive. In recent years, though, there’s been significant growth in the use of predictive analytics.

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5 Sources of Data for Customer Analytics and Their Benefits

Smart Data Collective

Below are the different types of customer service analytics and why they matter to your business. Customer Experience Analytics. Customer experience analytics can help you make more money. CX analytics is a type of descriptive analytics in which “what happened” during the customer journey is asked.