Smart Data Collective
MARCH 29, 2021
Thanks to new tools, including real-time tracking capabilities, businesses had access to more information about their marketing campaigns than ever before. Well, it should be, but having access to more marketing data is only actually good news when businesses understand what to do with it. Marketing Analytics: Today’s Vital Skill.
IBM Big Data Hub
SEPTEMBER 19, 2023
Overview: Data science vs data analytics Think of data science as the overarching umbrella that covers a wide range of tasks performed to find patterns in large datasets, structure data for use, train machine learning models and develop artificial intelligence (AI) applications.
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CIO Business Intelligence
JULY 5, 2022
Business analytics and business intelligence (BI) serve similar purposes and are often used as interchangeable terms, but BI can be considered a subset of business analytics. Whereas BI studies historical data to guide business decision-making, business analytics is about looking forward. Business analytics techniques.
CIO Business Intelligence
JUNE 7, 2022
To ensure robust analysis, data analytics teams leverage a range of data management techniques, including data mining, data cleansing, data transformation, data modeling, and more. What are the four types of data analytics? In business analytics, this is the purview of business intelligence (BI).
Smart Data Collective
DECEMBER 19, 2021
The rise of machine learning and the use of Artificial Intelligence gradually increases the requirement of data processing. That’s because the machine learning projects go through and process a lot of data, and that data should come in the specified format to make it easier for the AI to catch and process.
FineReport
MARCH 24, 2024
Data analysts leverage four key types of analytics in their work: Prescriptive analytics: Advising on optimal actions in specific scenarios. Diagnostic analytics: Uncovering the reasons behind specific occurrences through pattern analysis. Descriptive analytics: Assessing historical trends, such as sales and revenue.
Cloudera
MARCH 2, 2018
The private sector already very successfully uses data analytics and machine learning not only to realise efficiency gains but also – even more importantly – to create completely new services and business models. Gain improved intelligence on operating context and needs through expanded use of descriptive analytics techniques.
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