Analytics Vidhya

MARCH 27, 2023

Introduction Could the American recession of 2008-10 have been avoided if machine learning and artificial intelligence had been used to anticipate the stock market, identify hazards, or uncover fraud? The recent advancements in the banking and finance sector suggest an affirmative response to this question.

Machine Learning 331

Machine Learning Finance Marketing Analytics 331

Analytics Vidhya

APRIL 8, 2024

Introduction AI has totally change how trading and investing are done in the Indian stock market. The aim is to improve decision-making, adjust portfolios, and find trading chances in the changing stock market using machine learning, sentiment analysis, and predictive analytics.

Marketing 225

Marketing Predictive Analytics Machine Learning Analytics 225

Analytics Vidhya

JUNE 17, 2023

Data science is a game-changer for marketing professionals in today’s digital age. With vast amounts of data available, marketers now have the power to unlock valuable insights and make data-driven decisions that drive business growth. appeared first on Analytics Vidhya.

Data Science 294

Data Science Marketing Predictive Modeling Statistics 294

Smart Data Collective

FEBRUARY 16, 2023

We have talked extensively about some of the changes machine learning has introduced to the marketing profession. According to one analysis, companies that used machine learning in their marketing strategies boosted sales by up to 50%. How Can Machine Learning Boost Your Social Media Marketing ROI?

Machine Learning 114

Machine Learning ROI Marketing Cost-Benefit 114

Analytics Vidhya

AUGUST 20, 2022

Introduction Companies are trying to disrupt the technological and business market by introducing new and smart products and techniques in society by adopting new age-technologies like Artificial intelligence and Machine learning. Each organization is searching for well-talented and experienced people who can serve […].

Machine Learning 239

Machine Learning Data Science Publishing Marketing 239

Analytics Vidhya

APRIL 17, 2023

Introduction In the words of Nick Bostrom, “Machine learning is the last invention that humanity will ever need to make.” Let’s start etymologically; machine learning (ML) is a subset of artificial intelligence (AI) that trains systems to apply specific solutions rather than providing the solution itself.

Machine Learning 259

Machine Learning Analytics Sales Predictive Analytics 259

Analytics Vidhya

MAY 24, 2022

Introduction on RFM analysis RFM and Market Basket Analysis is one of the applications of machine learning in the ecommerce and retail sector. Nowadays the machine learnings algorithms are playing a crucial role to enable the retail and ecommerce market to enhance their […].

Marketing 314

Marketing Machine Learning Data Science Publishing 314

Rocket-Powered Data Science

JULY 30, 2018

Machine Learning is (or should be) a core component of any marketing program now, especially in digital marketing campaigns. Influencer marketing (amplification of your message to specific audiences). ” This statement also applies to CMOs. Real-time sentiment analysis and response (social customer care).

Machine Learning 199

Machine Learning Marketing Behavioral Analytics IoT 199

Analytics Vidhya

OCTOBER 2, 2021

This article was published as a part of the Data Science Blogathon Overview This comprehensive guide will instigate you to the world of Market Basket Analysis along with an implementation using Python on a dataset. Market Basket Analysis will help you to design different store Layouts.

Marketing 342

Marketing Machine Learning Data Science Publishing 342

Smart Data Collective

NOVEMBER 12, 2021

One of the best things about digital marketing is that it’s often at the forefront of the latest online technologies. It doesn’t get any more cutting-edge at the moment than machine learning, and it’s not only large companies that have already started to take advantage. Greater Opportunities from Split Testing.

Machine Learning 131

Machine Learning Marketing Testing Advertising 131

Analytics Vidhya

MARCH 11, 2023

Introduction In today’s data-driven world, the role of marketing in businesses has become more complex than ever before. This article will explore […] The post How To Create A Marketing Strategy Using Artificial Intelligence? appeared first on Analytics Vidhya.

Marketing 229

Marketing Strategy Deep Learning Machine Learning 229

Smart Data Collective

OCTOBER 1, 2020

Email has proven to be a remarkably resilient marketing medium. The ROI of email marketing can be up to 4,400%. However, email marketing is also rather complicated. Businesses that depend on email marketing need to take advantage of various types of technology to leverage it effectively.

Machine Learning 139

Machine Learning ROI Marketing Advertising 139

KDnuggets

DECEMBER 13, 2021

So much of data science and machine learning is founded on having clean and well-understood data sources that it is unsurprising that the data labeling market is growing faster than ever.

Machine Learning 153

Machine Learning Marketing Data Science Data mining 153

Analytics Vidhya

APRIL 1, 2023

What would a marketer do to achieve a better position in the market? Insightful metrics allow marketers to identify what works and what does not. ‘Monitor’ and ‘Compare’. These two actions help acknowledge the actual outcomes of efforts to boost businesses.

Marketing Analytics 272

Marketing Analytics Marketing Data-driven Analytics 272

Smart Data Collective

SEPTEMBER 5, 2021

SMS marketing is one of the most widely used forms of marketing. SMS marketing is also one of the cheapest marketing techniques, but one with high effectiveness, boasting an open rate of 98%. What’s machine learning? How is machine learning relevant to SMS marketing?

Machine Learning 112

Machine Learning Marketing Advertising Statistics 112

Smart Data Collective

SEPTEMBER 27, 2020

We have talked extensively about the benefits of machine learning in the field of marketing. We pointed out that machine learning is actually driving the digital marketing revolution. However, the benefits of machine learning can be applied to the broader field of marketing as well.

Machine Learning 127

Machine Learning Software Marketing Sales 127

KDnuggets

OCTOBER 25, 2023

What are the top 5 cloud machine learning platforms in the market today. Our list will help provide some vital insights into which platform might best cater to your specific machine learning needs. See what KDnuggets recommends.

Machine Learning 114

Machine Learning Marketing 114

Analytics Vidhya

SEPTEMBER 25, 2023

Introduction The forex market refers to the market of currency exchange at the global level. Artificial intelligence (AI) has played a key role in the advancement of the forex market. In 2023, traders can easily access financial data and historical information about the trading market with a superior security system.

Marketing 297

Marketing Analytics Deep Learning Machine Learning 297

Analytics Vidhya

APRIL 11, 2023

Employing cutting-edge automation technology is the wisest move to thrive in the market. Marketing automation tools improve productivity and clear up time and energy that often is efficiently used for tasks that are on […] The post 18 Must-Have Marketing Automation Tools to Streamline Your Marketing Efforts!

Marketing 229

Marketing Technology Analytics IT 229

Smart Data Collective

JANUARY 16, 2023

Companies around the world are projected to spend over $300 billion on machine learning technology by 2030. There are a growing number of reasons that companies are investing in machine learning, but digital marketing is at the top of the list. SEO, in particular, relies more heavily on machine learning these days.

Machine Learning 118

Machine Learning Marketing Cost-Benefit Optimization 118

DataRobot Blog

JANUARY 17, 2023

Recently, a prospective customer asked me how I reconcile the fact that DataRobot has multiple very successful investment banks using DataRobot to enhance the P&L of their trading businesses with my comments that machine learning models aren’t always great at predicting financial asset prices. For price discovery (e.g.,

Machine Learning 87

Machine Learning Marketing Experimentation Modeling 87

Analytics Vidhya

SEPTEMBER 27, 2023

In this digital marketplace, where countless products and services compete for attention, the ability to effectively connect with customers […] The post Customized Marketing Copywriting Using LLMS for E-commerce appeared first on Analytics Vidhya.

Marketing 286

Marketing Technology Analytics Machine Learning 286

Analytics Vidhya

MARCH 31, 2023

Are you seeking innovative solutions to promote efficiency and productivity in your marketing endeavors? Moreover, employing AI for marketing analysis helps leverage the power of analytics and consumer profile information. AI is the solution for you!

Marketing Analytics 303

Marketing Analytics Marketing Analytics Big Data 303

Dataiku

NOVEMBER 7, 2023

For those who are unfamiliar, marketing attribution is the process of measuring campaign effectiveness by quantifying the influence those campaigns have on a desired outcome (e.g., starting a free trial, making a purchase, etc.).

Marketing 64

Marketing Machine Learning Measurement Optimization 64

Smart Data Collective

SEPTEMBER 24, 2021

Machine Learning is a branch of Artificial Intelligence that works by giving computers the ability to learn without being explicitly programmed. As technology advances, machine learning will have more opportunities to help businesses engage with their customers and improve the overall customer experience.

Machine Learning 120

Machine Learning Marketing Modeling Sales 120

O'Reilly on Data

NOVEMBER 13, 2018

As the data community begins to deploy more machine learning (ML) models, I wanted to review some important considerations. We recently conducted a survey which garnered more than 11,000 respondents—our main goal was to ascertain how enterprises were using machine learning. Let’s begin by looking at the state of adoption.

Machine Learning 220

Machine Learning Risk Management Statistics 220

Smart Data Collective

NOVEMBER 16, 2022

Machine learning technology is one of the new technologies that has drastically changed the state of video editing. Machine learning also makes it easier for video editors to create more engaging videos by utilizing unique features that were not previously possible. Keep reading to learn more.

Machine Learning 105

Machine Learning Marketing Software Technology 105

O'Reilly on Data

FEBRUARY 4, 2019

In a recent survey , we explored how companies were adjusting to the growing importance of machine learning and analytics, while also preparing for the explosion in the number of data sources. As interest in machine learning (ML) and AI grow, organizations are realizing that model building is but one aspect they need to plan for.

Machine Learning 277

Machine Learning Enterprise IoT Big Data 277

Smart Data Collective

FEBRUARY 16, 2022

Many college students and marketers are using AI to generate content. A recent study found that the market for AI in the marketing sector is worth over $107 billion. One of the biggest reasons is that AI is helping marketers write more easily. How Machine Learning is Helping with the Writing Process.

Machine Learning 131

Machine Learning Technology Marketing Manufacturing 131

David Menninger's Analyst Perspectives

OCTOBER 5, 2023

The 2023 Ventana Research Buyers Guide for Augmented Analytics research enables me to provide observations about how the market has advanced.

Marketing 248

Marketing Analytics Machine Learning 248

Smart Data Collective

JUNE 22, 2023

Taking the world by storm, artificial intelligence and machine learning software are changing the landscape in many fields. Earlier today, one analysis found that the market size for deep learning was worth $51 billion in 2022 and it will grow to be worth $1.7 Amazon has a very good overview if you want to learn more.

Machine Learning 89

Machine Learning Deep Learning Data Quality Modeling 89

KDnuggets

DECEMBER 13, 2021

So much of data science and machine learning is founded on having clean and well-understood data sources that it is unsurprising that the data labeling market is growing faster than ever.

Machine Learning 83

Machine Learning Marketing Data Science Data mining 83

Smart Data Collective

APRIL 13, 2022

Machine learning technology is becoming a more important aspect of modern marketing. One of the biggest reasons for this is that digital marketing is playing a huge role in marketing strategies for most companies. Companies are expected to spend $460 billion on digital marketing this year.

Machine Learning 123

Machine Learning Advertising Cost-Benefit Marketing 123

Smart Data Collective

NOVEMBER 23, 2022

Machine learning technology has transformed countless fields in recent years. One of the professions affected the most by advances in machine learning is mobile app development. The market for mobile artificial intelligence is projected to be worth nearly $9.7 What Is Automated Mobile App Testing?

Machine Learning 120

Machine Learning Testing Cost-Benefit Publishing 120

Domino Data Lab

MARCH 11, 2021

Machine learning (ML) frameworks are interfaces that allow data scientists and developers to build and deploy machine learning models faster and easier. Machine learning is used in almost every industry, notably finance , insurance , healthcare , and marketing. How to choose the right ML Framework.

Machine Learning 143

Machine Learning Deep Learning Insurance Modeling 143

Smart Data Collective

JULY 4, 2021

Machine learning (ML) is a form of AI that is becoming more widely used in the market because of the rising number of AI vendors in the banking industry. Why Machine Learning? What Machine Learning Means to Asset Managers. But is AI becoming the end-all and be-all of asset management ? Data Analysis.

Machine Learning 142

Machine Learning Management B2B Unstructured Data 142

Analytics Vidhya

APRIL 16, 2022

No matter how good an item might have been, finding a buyer and getting the appropriate Market price was always a challenge. The post Determining the Market Price of Old Vehicles Using Python appeared first on Analytics Vidhya. Introduction Selling old stuff had always been a hassle in earlier times.

Marketing 303

Marketing Data Science Publishing Analytics 303