Birst BI

OCTOBER 30, 2018

Today, the most common usage of business intelligence is for the production of descriptive analytics. . Descriptive Analytics: Valuable but limited insights into historical behavior. The vast majority of financial services companies use the data within their applications for what is called “ Descriptive Analytics.”

Predictive Analytics 73

Predictive Analytics Descriptive Analytics Analytics Metrics 73

CIO Business Intelligence

JULY 5, 2022

Business analytics and business intelligence (BI) serve similar purposes and are often used as interchangeable terms, but BI can be considered a subset of business analytics. Whereas BI studies historical data to guide business decision-making, business analytics is about looking forward. This is the purview of BI.

Business Analytics 126

Business Analytics Prescriptive Analytics Data mining Diagnostic Analytics 126

CIO Business Intelligence

JUNE 7, 2022

What are the four types of data analytics? More specifically: Descriptive analytics uses historical and current data from multiple sources to describe the present state, or a specified historical state, by identifying trends and patterns. In business analytics, this is the purview of business intelligence (BI).

Data Analytics 129

Data Analytics Diagnostic Analytics Management Analytics 129

IBM Big Data Hub

SEPTEMBER 19, 2023

Business users will also perform data analytics within business intelligence (BI) platforms for insight into current market conditions or probable decision-making outcomes. Many functions of data analytics—such as making predictions—are built on machine learning algorithms and models that are developed by data scientists.

Data Science 79

Data Science Data Analytics Prescriptive Analytics Analytics 79

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Everything is being tested, and then the campaigns that succeed get more money put into them, while the others aren’t repeated.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

BizAcuity

MARCH 31, 2022

By 2025, AI will be the top category driving infrastructure decisions, due to the maturation of the AI market, resulting in a tenfold growth in compute requirements. 85% of AI (marketing) projects fail due to risk, confusion, and lack of upskilling among marketing teams.(Source: AI in Marketing. Source: Gartner Research).

Data Analytics 52

Data Analytics Analytics Prescriptive Analytics Predictive Analytics 52

FineReport

MARCH 24, 2024

Data analysts leverage four key types of analytics in their work: Prescriptive analytics: Advising on optimal actions in specific scenarios. Diagnostic analytics: Uncovering the reasons behind specific occurrences through pattern analysis. Descriptive analytics: Assessing historical trends, such as sales and revenue.

Statistics 52

Statistics Data mining Visualization Reporting 52