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Assisted Predictive Analytics Benefits All Team Members!

Smarten

Leverage Enterprise Investments for Predictive Analytics and Gain Numerous Advantages! Gartner has predicted that, ‘predictive and prescriptive analytics will attract 40% of net new enterprise investment in the overall business intelligence and analytics market.’ Why the focus on predictive analytics?

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Predictive Analytics Use Case: Online Target Marketing!

Smarten

To make the most out of online marketing, every organization must target the customers with the most promising profile. Predictive analytics can help the business to understand online buying behavior, and when, where and how to serve ads, market products and offer discounts or other incentives. Marketing Optimization.

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3 Things Citizen Data Scientists Need in Predictive Analytics!

Smarten

The technology research firm, Gartner has predicted that, ‘predictive and prescriptive analytics will attract 40% of net new enterprise investment in the overall business intelligence and analytics market.’ Market Changes. Hypothesis Testing. Access to Flexible, Intuitive Predictive Modeling.

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AI Can Help with Secure Quality Assurance Testing

Smart Data Collective

The process of ensuring that your product or software is of the best quality for your clients is referred to as quality assurance testing or QA testing. Fortunately, AI technology can help immensely with QA professionals trying to make sure that they bring the best products to the market.

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Predictive Analytics Use Case: Product and Service Cross-Selling and Upselling!

Smarten

If the business can market and advertise and reach out to customers to get them to make that purchasing decision at the right time and in the right way, the business is more likely to succeed. It can also help to develop appropriate marketing messages to target specific customer segments and demographics. Marketing Optimization.

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Predictive Analytics on Small Data

Smarten

The common understanding of the world is that one should use predictive and prescriptive data on big data. A vast amount of data, classified and grouped, running analytics to predict what will be the next event that one or more elements of the group will take. So no new approaches here.

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AI in marketing: How to leverage this powerful new technology for your next campaign

IBM Big Data Hub

1) But what about AI’s potential specifically in the field of marketing? From customized content creation to task automation and data analysis, AI has seemingly endless applications when it comes to marketing, but also some potential risks. What is AI marketing?