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Seven Steps to Success for Predictive Analytics in Financial Services

Birst BI

Today, the most common usage of business intelligence is for the production of descriptive analytics. . Descriptive Analytics: Valuable but limited insights into historical behavior. The vast majority of financial services companies use the data within their applications for what is called “ Descriptive Analytics.”

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Are You Getting The Most Out Of Your Marketing Data?

Smart Data Collective

Thanks to new tools, including real-time tracking capabilities, businesses had access to more information about their marketing campaigns than ever before. Well, it should be, but having access to more marketing data is only actually good news when businesses understand what to do with it. Marketing Analytics: Today’s Vital Skill.

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What is business analytics? Using data to improve business outcomes

CIO Business Intelligence

Business analytics and business intelligence (BI) serve similar purposes and are often used as interchangeable terms, but BI can be considered a subset of business analytics. Whereas BI studies historical data to guide business decision-making, business analytics is about looking forward. This is the purview of BI.

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What is data analytics? Analyzing and managing data for decisions

CIO Business Intelligence

What are the four types of data analytics? More specifically: Descriptive analytics uses historical and current data from multiple sources to describe the present state, or a specified historical state, by identifying trends and patterns. In business analytics, this is the purview of business intelligence (BI).

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Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

Business users will also perform data analytics within business intelligence (BI) platforms for insight into current market conditions or probable decision-making outcomes. Many functions of data analytics—such as making predictions—are built on machine learning algorithms and models that are developed by data scientists.

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Prescriptive Analytics – a Winning Bet for Casinos

BizAcuity

Prescriptive analytics is the area of business analytics (BA) dedicated to finding the best course of action for a given situation. Once the sorting and analysis of data is performed, casinos can use such tools and methods to focus on building attractive marketing and service offerings that can drive response, revenues and profits.

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Decoding Data Analyst Job Description: Skills, Tools, and Career Paths

FineReport

Data analysts leverage four key types of analytics in their work: Prescriptive analytics: Advising on optimal actions in specific scenarios. Diagnostic analytics: Uncovering the reasons behind specific occurrences through pattern analysis. Descriptive analytics: Assessing historical trends, such as sales and revenue.