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Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

How effectively and efficiently an organization can conduct data analytics is determined by its data strategy and data architecture , which allows an organization, its users and its applications to access different types of data regardless of where that data resides.

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Are You Getting The Most Out Of Your Marketing Data?

Smart Data Collective

If your brand is trying to navigate today’s crowded and confusing analytics environment, one of the best things you can do is actively seek to reduce the amount of information you’re trying to wrangle. Instead of looking at everything, you can identify which strategies offer the most valuable insights and set the rest aside.

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Seven Steps to Success for Predictive Analytics in Financial Services

Birst BI

Today, the most common usage of business intelligence is for the production of descriptive analytics. . Descriptive Analytics: Valuable but limited insights into historical behavior. The vast majority of financial services companies use the data within their applications for what is called “ Descriptive Analytics.”

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What is business intelligence? Transforming data into business insights

CIO Business Intelligence

Business intelligence definition Business intelligence (BI) is a set of strategies and technologies enterprises use to analyze business information and transform it into actionable insights that inform strategic and tactical business decisions.

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5 Sources of Data for Customer Analytics and Their Benefits

Smart Data Collective

This article will go over the concept of customer service analytics and some of the uses and advantages it could provide to a business. What Is Customer Service Analytics? Customer service analytics is necessary for businesses that want to assess the level of help provided to customers and other key stakeholders.

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What Is The Difference Between Business Intelligence And Analytics?

datapine

While BI tells you what has happened in the past and what is happening now (descriptive analytics), BA tells you what will happen in the future (predictive analytics). Descriptive analytics : As its name suggests, this analysis method is used to describe and summarize the main characteristics found on a dataset.

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6 Case Studies on The Benefits of Business Intelligence And Analytics

datapine

Business intelligence can also be referred to as “descriptive analytics”, as it only shows past and current state: it doesn’t say what to do, but what is or was. BI dashboards like the one presented below provide a centralized view of the most important metrics businesses need to stay ahead of their competitors.