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What is business analytics? Using data to improve business outcomes

CIO Business Intelligence

Business analytics and business intelligence (BI) serve similar purposes and are often used as interchangeable terms, but BI can be considered a subset of business analytics. Whereas BI studies historical data to guide business decision-making, business analytics is about looking forward. This is the purview of BI.

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What is data analytics? Analyzing and managing data for decisions

CIO Business Intelligence

To ensure robust analysis, data analytics teams leverage a range of data management techniques, including data mining, data cleansing, data transformation, data modeling, and more. What are the four types of data analytics? In business analytics, this is the purview of business intelligence (BI).

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Are You Getting The Most Out Of Your Marketing Data?

Smart Data Collective

Remarketing is essentially what it sounds like; based on earlier insights, you have the opportunity to present your brand to potential clients a second time. Many businesses restrict themselves to descriptive analytics, or what’s described above as knowing what your customers have already done.

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Prescriptive Analytics – a Winning Bet for Casinos

BizAcuity

While its operation could throw many challenges your way, it presents even more and bigger opportunities. The need for prescriptive analytics. Prescriptive analytics is the area of business analytics (BA) dedicated to finding the best course of action for a given situation.

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Decoding Data Analyst Job Description: Skills, Tools, and Career Paths

FineReport

Data analysts leverage four key types of analytics in their work: Prescriptive analytics: Advising on optimal actions in specific scenarios. Diagnostic analytics: Uncovering the reasons behind specific occurrences through pattern analysis. Descriptive analytics: Assessing historical trends, such as sales and revenue.

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4 imperatives for making business intelligence work

O'Reilly on Data

At best, they’re stubborn “demanders of proof,” willing to believe only when presented with concrete results. At worst, they’re obstructionists—preventing business intelligence initiatives from realizing their full potential.

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Prescriptive Analytics – a Winning Bet for Casinos

BizAcuity

While its operation could throw many challenges your way, it presents even more and bigger opportunities. The need for prescriptive analytics. Prescriptive analytics is the area of business analytics (BA) dedicated to finding the best course of action for a given situation.