Rocket-Powered Data Science

OCTOBER 6, 2023

Note how this simple mathematical expression of prescriptive analytics is exactly the opposite of our previous expression of predictive analytics (given X, find Y). Here are a few business examples of this type of prescriptive analytics: Which marketing campaign is most efficient and effective (has best ROI) in optimizing sales?

Business Analytics 157

Business Analytics Prescriptive Analytics Analytics Diagnostic Analytics 157

Alation

NOVEMBER 28, 2022

Spreadsheets dominate the activities of gathering and preparing data, and performing descriptive analytics. Source: IDC, Data and Analytics in a Digital-First World commissioned by Alteryx. Consider how many analytic spreadsheets exist in large enterprise organizations. Spreadsheets are dark matter.

Descriptive Analytics 52

Descriptive Analytics Risk Sales Data-driven 52

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. That is precious insight for the sales team who can look into the data in real-time and understand what the leverages beneath it are.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Jet Global

MAY 1, 2023

Net sales of $386 billion in 2021 200 million Amazon Prime members worldwide Salesforce As the leader in sales tracking, Salesforce takes great advantage of the latest and greatest in analytics. Salesforce monitors the activity of a prospect through the sales funnel, from opportunity to lead to customer.

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52

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