Big Data Insights Drive Surge In Digital Marketing ROI
Smart Data Collective
MAY 28, 2019
Big Data Drives the ROI of Digital Marketing. Consequently, sales and revenue increase if you utilize the right digital marketing channels. It will also increase sales and profits. Split-testing tools also use big data to help marketers analyze the ROI of different customer segments. You will notice the significant change in the sales results. You can even use new machine learning tools to end campaigns if the ROI falls below a certain threshold.