How COVID-19 Has Impacted Consumer Goods Industry
bridgei2i
JUNE 3, 2020
Consumers feel threatened by the prolonged uncertainty, not having had to deal with anything like it, in their lives. Forecasting models have to be created keeping in mind this uncertainty, and key indicators need to be identified for early detection. COVID-19 as a social zeitgeist and its impact on the consumer psyche (Gartner).
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