How online retailers can harness live shopping on social media with modern commerce — and boost massive growth
CIO Business Intelligence
OCTOBER 30, 2022
While retailers see the opportunity to pounce on this new trend, the hurdles they face are immense: Connecting social commerce touchpoints like TikTok and Instagram, as well as built-in chat, video and voice functions, to commerce experiences is a must for seamless omnichannel experiences.
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