Predicting Churn: How Data Can Help with Customer Retention
DataRobot
AUGUST 1, 2019
Customer retention is a big concern for companies. The cost of acquisition is typically 5 to 25 times more expensive than the cost of retaining a customer. However, you don’t want to put all of your customers through retention programs. You may end up driving customers away who don’t want to be bothered. On the other hand, some customers may want to leave regardless of what you offer them.
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