Corinium Meets: Quantum Metric Head of Behavioural Research Marina Shapira
Corinium
JANUARY 30, 2020
Ahead of her presentation at CDAO UK, we spoke with Quantum Metric’s Marina Shapira about predictive analytics, why companies should embrace a culture of experimentation how and CAOs and CXOs can work together effectively. What is behavioural research? And what role should it play in an organization's data and analytics strategy? Behavioural research seeks to understand what motivates people, how they perceive the world, make decisions and form habit.
Let's personalize your content