Top Data Leaders Brief Key Performance Indicator Measurement Content for April, 2009

Standard Metrics Revisited: #6: Daily, Weekly, Monthly Unique Visitors.

Occam's Razor

APRIL 20, 2009

Do you have a sneaking, yet unshakable, suspicion that your Web Analtyics Vendor is sometimes just trying to mess with you? Guess what? It's true! All web analytics tools have a smattering of metrics and key performance indicators that were created just because someone decided it would be cute to add / subtract / multiply / divide some numbers.

Metrics

Metrics Key Performance Indicator Reporting Measurement

Google's Search Based Keyword Tool: Monetize The Long Tail of Search

Occam's Razor

APRIL 6, 2009

Every once in a long while you come across a tool that just gives you goose bumps, you are instantly infatuated. The Search Based Keyword Tool (SbKT) was that for me. The data it brings together and the transparency it brings is just so. sexy. Let's see if you feel that by the time you are done with this post. I can tell you know that you'll never think of Paid Search the same way!

Measurement

Measurement Optimization Marketing Data-driven

Data Leaders Brief

April, 2009

Standard Metrics Revisited: #6: Daily, Weekly, Monthly Unique Visitors.

Google's Search Based Keyword Tool: Monetize The Long Tail of Search

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