Top Data Leaders Brief Slice and Dice Snapshot Content for April, 2010

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

APRIL 19, 2010

It is surprising how often these "simple" things come up. "What is the difference between a metric and a key performance indicator (KPI)?" "What is a dimension in analytics?" "What is segmentation?" "Are goals metrics?" And many more. There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics.

Metrics

Metrics Key Performance Indicator KPI Business Objectives

Excellent Analytics Tip #17: Calculate Customer Lifetime Value

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. Nothing much to write home about, but certainly better than executing faith based initiatives. A smaller percent of those Marketers / Web Analysts will move beyond clicks and measure Visits / Visitors and Bounce Rates to measure success. Lovely, warm hugs and smiles for them.

Analytics

Analytics Marketing Measurement Metrics

Data Leaders Brief

April, 2010

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Excellent Analytics Tip #17: Calculate Customer Lifetime Value

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