Occam's Razor

SEPTEMBER 19, 2007

On Sept 5th I had the distinct pleasure of being invited to present as a part of the Authors@Google series. As the author of a new book it was such a thrill to be invited, especially when you look at impressive authors who have been invited (some of my favorites: Seth Godin , George Soros , David Brooks , Ben Cohen , Clotilde Dusoulier ). The title of my talk was: Redefining Web Analytics.

Analytics 134

Analytics ROI Strategy Marketing 134

Occam's Razor

APRIL 10, 2007

The VP of a Fortune 100 company recently asked for some advice. They were heading into their peak selling season that would last only three months max, and they only had an ability to measure revenue from the website, nothing else. They did not have any web analytics tool. Her question was: Which analytics tool do you recommend because we want to improve our website and increase sales.

Measurement 120

Measurement Strategy Sales Analytics 120

Occam's Razor

OCTOBER 16, 2007

I love Internal Site Search data. It is a amazing peek into customer intent, which usually is quite elusive in our normal clickstream data. I had first written about the wonders of site search analysis in a June 2006 post: Are You Into Internal Site Search Analysis? You Should Be. It is also covered in detail in Web Analytics: An Hour A Day. Google Analytics's launch of internal site search analysis today is a great excuse to revisit the world of site search.

Analytics 101

Analytics Metrics Measurement Reporting 101

Occam's Razor

JANUARY 7, 2007

For some reason there is so much on this blog about the “business side” of things but not much technical stuff. So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor.

Analytics 93

Analytics Data Collection Reporting Marketing 93

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Visualization

Occam's Razor

SEPTEMBER 14, 2007

Interviewing is art, and perhaps the most important thing you could do for your company. My post with tips on hiring web analysts ( Hiring? What Works: Fresh blood or old hands? Experience or Novicity? ) generated lots of comments [25!] and emails. The most common request was for tips on how to pick the right employer, I think that's a reflection that this is a buyers market [I promise to write that post just as soon as I can].

Testing 68

Testing Marketing Analytics IT 68

Occam's Razor

JULY 31, 2007

I am a NPR junkie (and support my local station KALW ). Driving to the airport last Monday I was surprised to hear a segment about "behavior marketing" NPR covers everything of course but for some reason it was surprising to hear of the current technology cool thing on NPR! Now that NPR has covered this I feel I am late to the party!! Behavior targeting has been the news a lot recently.

Testing 68

Testing Marketing Analytics Sales 68

Occam's Razor

MAY 21, 2007

It is a bit hard to believe that it has taken a year to talk about measuring effectiveness of individual pages on a website. It is perhaps a reflection of my belief that we already focus way too much on micro reporting on our websites, most of which is comprised of too much page level analysis. [For my point of view on how to start your analysis please see this post: Getting Started With Web Analytics: Step One - Glean Macro Insights.].

Measurement 90

Measurement Analytics Metrics Testing 90

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. You are trying really hard to figure out how to improve the performance but you are stymied by the fact that there is ton of data and you have no idea where to start. Ms.

Metrics 120

Metrics Measurement Marketing ROI 120

Occam's Razor

JUNE 28, 2007

This probably impacts a minority of web analytics practitioners, normally only those with large websites with millions of page views per month / week / day. I know that there are lots of you out there. :). When you are generating that much data from your website with your javascript tag based solutions there are a couple of "delightful" problems: It starts costing you lots of money because most javascript tag based solutions are pay for play (seems fair, it costs them money to collect

Analytics 74

Analytics Statistics Data Collection Cost-Benefit 74

Occam's Razor

NOVEMBER 5, 2007

Someone highly salaried : "You know what our problem is? We have too many damn tools!" Me : "Oh, hm…" Someone highly salaried : "Thanks for agreeing with me, now please help us fix it!" Me : "No I meant, oh hmmmmmmm. " Someone highly salaried : "What do you mean? You are not going to solve my problem of getting a single source of truth for all my web data?

Analytics 98

Analytics Experimentation Metrics Measurement 98

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

Management