Smart Data Collective

SEPTEMBER 2, 2023

Skilled analysts can usually discern this with small data sets, but when you’re working with millions of data points, this becomes an excruciating challenge. Skilled analysts can usually discern this with small data sets, but when you’re working with millions of data points, this becomes an excruciating challenge.

Key Performance Indicator 115

Key Performance Indicator Statistics Metrics Interactive 115

The Unofficial Google Data Science Blog

OCTOBER 31, 2016

These engineers and analysts were often described as “careful” and “methodical”. These engineers and analysts were often described as “careful” and “methodical”. I’ve seen many engineers and analysts pick up these habits and do high quality work with them. But what do those adjectives actually mean?

Metrics 107

Metrics Measurement Statistics Data Collection 107

Occam's Razor

OCTOBER 24, 2016

This post is organized into the following structure: Ladders of Awesomeness #wth. Digital Attribution's Ladder of Awesomeness. I'll say this again at the very end… As a Marketer or an Analyst, there is nothing you'll attempt that will be more complex and challenging than what you are about to read in this post.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

JUNE 6, 2011

I've said repeatedly that if I look into the next xx number of years Analyst is essentially a recession-proof job. In our field specifically, good Web Analysts will continue to be in high demand, for any conceivable time period. But neither role is that of a Web Analyst. The interest is not surprising.

Analytics 125

Analytics Consulting Statistics Marketing 125

Occam's Razor

SEPTEMBER 21, 2015

For one, I hope you see the massive investment in self-development of business skills required to have the foundation required to get to the why and, even more, the so what. Reflect on the implication of that why and so what on your current skills/career. of all Analyst careers fail due to a lack of this critical last mile skill!

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

APRIL 2, 2012

Multi-Channel Attribution, Online to Store: This is the attempt by Marketers and Analysts to try and understand the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. " I believe deeply in that quote. Included in the post are recommendations for measurement and data analysis.

Modeling 152

Modeling Advertising Marketing Measurement 152

Occam's Razor

FEBRUARY 7, 2011

This past Monday I asked for your questions and you were kind enough to share some awesome questions. This past Monday I asked for your questions and you were kind enough to share some awesome questions. Hence every once in a while I flip the tables and ask you for challenges you are facing. Thank you. " It is going to be fun.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94