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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

It is being hyper-conservative when it comes to creativity and experimentation because of quant-issues. Bonus: Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! < Simply because when things most likely go south, the organization will learn important lessons. < /A > ]. Cookies are all we need!

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Web Analytics: An Hour A Day

Occam's Razor

Immediately actionable web analytics (your biggest worries covered). In 480 pages the book goes from from beginner's basics to a advanced analytics concepts. Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations.

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Five Data Analytics Mistakes Marketers Make (And How to Avoid Them)

Sisense

Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process. With a little guidance, you can avoid some common marketing analytics mistakes to make your data journey smoother. Modernize your marketing with data analytics.