Experimentation Knowledge Discovery Optimization Publishing 
The Unofficial Google Data Science Blog
OCTOBER 7, 2015
This is essentially the same as finding a truly useful objective to optimize. accounting for effects "orthogonal" to the randomization used in experimentation. The first thing you’ll want to do is to run your test for a long time with fixed experimental units, in our case cookies.
The Unofficial Google Data Science Blog
JULY 22, 2020
Instead, we focus on the case where an experimenter has decided to run a full traffic ramp-up experiment and wants to use the data from all of the epochs in the analysis. Companies like Google [2], Amazon [3], and Microsoft [4] have all published scholarly articles on this topic.
Expert insights. Personalized for you.
61 
Let's personalize your content