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How Do Super Rookies Start Learning Data Analysis?

FineReport

Data analysis is a type of knowledge discovery that gains insights from data and drives business decisions. Professional data analysts must have a wealth of business knowledge in order to know from the data what has happened and what is about to happen. For super rookies, the first task is to understand what data analysis is.

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Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

This is essentially the same as finding a truly useful objective to optimize. accounting for effects "orthogonal" to the randomization used in experimentation. In this blog post, we summarize that paper and refer you to it for details. To see this, imagine you want to study long-term effects in an A/B test.

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Changing assignment weights with time-based confounders

The Unofficial Google Data Science Blog

This post considers a common design for an OCE where a user may be randomly assigned an arm on their first visit during the experiment, with assignment weights referring to the proportion that are randomly assigned to each arm. There are two common reasons assignment weights may change during an OCE.