Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. And yet, chances are you really don’t know anyone directly who uses experimentation as a part of their regular business practice. Wah wah wah waaah.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Occam's Razor

SEPTEMBER 30, 2013

On paper what could possibly go wrong with creating or curating content with a eye to driving sales or influencing current or future customers? Except that most content deployed in the service of content marketing sucks. They are often measured on impressions (or worse, "connections") and clicks. For two simple reasons: 1.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

MAY 27, 2015

In large measure that is because of the rise of programmatic buying. It is being hyper-conservative when it comes to creativity and experimentation because of quant-issues. As in, " You have to prove store sales from a See or a Think strategy before we invest in smart marketing." RM+RP+RT is finally possible.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

JUNE 6, 2007

It is a book about Web Analytics 2.0. Experimentation & Testing (A/B, Multivariate, you name it). Each of this Web Analytics 2.0 The book contains a cd with six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. Qualitative and quantitative.

Analytics 60

Analytics Metrics Marketing Dashboards 60