Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. And yet, chances are you really don’t know anyone directly who uses experimentation as a part of their regular business practice. Wah wah wah waaah.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. A data-first strategy is a winning formula. … Figure out how to also re-imagine your RM strategy.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

MARCH 7, 2016

Why evolve the strategy now? Some recent events made me wonder what the best strategy for a business is. And then, as Google evolves its strategy from it's own point of view, one result was a tweak to it's algorithm. I'm creating a strategy to diversify both platforms and audience relationship quality.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Sisense

JULY 1, 2021

This explosion in marketing teams turning to technology to support their efforts was already underway by the time COVID-19 emerged, but the changes forced by the pandemic only pushed it further, faster. A Twilio study of 2,569 companies found that the pandemic accelerated their digital communication strategy by an average of six years.

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).

Marketing 136

Marketing Analytics Machine Learning Strategy 136

Occam's Razor

JULY 6, 2016

Lab usability testing and online surveys both provide great strategies to obsess about user centric design. sidebar ] I'm writing a weekly newsletter that shares tips on how to make sense of data, my favourite data visualizations, marketing strategies and things to avoid in your quest to be a smarter digital person.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86