Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. And yet, chances are you really don’t know anyone directly who uses experimentation as a part of their regular business practice.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Lab usability testing and online surveys both provide great strategies to obsess about user centric design. United Breaks Hearts.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Sisense

MAY 18, 2021

If marketing were an apple pie, data would be the apples — without data supporting your marketing program, it might look good from the outside, but inside it’s hollow. In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Occam's Razor

JUNE 6, 2007

It is a book about Web Analytics 2.0. Experimentation & Testing (A/B, Multivariate, you name it). Each of this Web Analytics 2.0 What should you worry about when selecting a web analytics tools? What's the optimal organization structure (and who should own web analytics!)? Clicks and outcomes.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. None focusses on digital marketing or analytics.

Marketing 136

Marketing Analytics Machine Learning Strategy 136