Occam's Razor

MAY 22, 2006

This post is a primer on the delightful world of testing and experimentation (A/B, Multivariate, and a new term from me: Experience Testing). Experimentation and testing help us figure out we are wrong, quickly and repeatedly and if you think about it that is a great thing for our customers, and for our employers.

Experimentation 103

Experimentation Testing Optimization Measurement 103

CIO Business Intelligence

OCTOBER 5, 2023

Sandeep Davé knows the value of experimentation as well as anyone. As chief digital and technology officer at CBRE, Davé recognized early that the commercial real estate industry was ripe for AI and machine learning enhancements, and he and his team have tested countless use cases across the enterprise ever since.

Experimentation 130

Experimentation Strategy Machine Learning Interactive 130

CIO Business Intelligence

JULY 28, 2023

In addition to bottom-line benefits, employees are often inspired and motivated by innovation – seeking job opportunities that encourage experimentation and embrace new ideas. You want to have a cloud data platform that allows for fast set up and time to market, but it also needs to integrate with modern architecture.

IT 98

IT Experimentation Digital Transformation Marketing 98

CIO Business Intelligence

APRIL 2, 2024

Organizations with long, complex, and expensive upfront planning processes due to executive and stakeholder alignment issues can result in missed opportunities if competitors bring capabilities to market faster. It’s like trying to get a jazz quartet, a rock band, a classical orchestra, and a DJ to play in harmony.”

Management 140

Management Digital Transformation Testing Experimentation 140

Cloudera

OCTOBER 18, 2023

In this dynamic environment, harnessing the power of AI and ML is proving to be a game-changer for firms seeking to thrive in an increasingly competitive market. Group customers based on their transaction history, demographics, behavior patterns, and other relevant data to improve marketing and personalization outcomes.

Cost-Benefit 76

Cost-Benefit Testing Machine Learning Optimization 76

Smart Data Collective

OCTOBER 13, 2021

The market for AI technology is growing remarkably. Businesses spend a lot of time and resources on marketing to stand out from their competition. While marketing remains relevant and essential, AI technology provides endless opportunities that create a massive edge between you and your competitors. Leverage innovation.

Technology 120

Technology Cost-Benefit Experimentation Machine Learning 120

CIO Business Intelligence

MARCH 10, 2022

Fujitsu remains very much interested in the mainframe market, with a new model still on its roadmap for 2024, and a move under way to “shift its mainframes and UNIX servers to the cloud, gradually enhancing its existing business systems to optimize the experience for its end-users.”

Sales 130

Sales Testing Experimentation Data Processing 130

CIO Business Intelligence

JUNE 28, 2023

As Belcorp considered the difficulties it faced, the R&D division noted it could significantly expedite time-to-market and increase productivity in its product development process if it could shorten the timeframes of the experimental and testing phases in the R&D labs.

Digital Transformation 105

Digital Transformation Cost-Benefit Informatics Data mining 105

CIO Business Intelligence

SEPTEMBER 7, 2023

As Gisolfi said, “We have to balance strict adherence to regulation and compliance guidelines while enabling a safe zone for research and experimentation around new ideas, technologies, fintech industry trends, as wells as process optimization and modernization.” You don’t have to be an engineer to be in a hackathon.

Experimentation 97

Experimentation Digital Transformation Optimization Testing 97

Smart Data Collective

JULY 9, 2023

Optimizing Conversion Rates with Data-Driven Strategies A/B Testing and Experimentation for Conversion Rate Optimization A/B testing is essential for discovering which version of your website’s elements are most effective in driving conversions.

Optimization 73

Optimization Data Analytics Analytics Data-driven 73

CIO Business Intelligence

FEBRUARY 21, 2024

If you don’t know these tools, you’re at a disadvantage in the job market.” We just happen to have some of the best athletic programs in the country as well, requiring us to stay on the cutting edge of sports marketing and entertainment.” We’ve done a lot of experimentation on these adaptive tools that use AI,” says Ventimiglia.

Recreation/Entertainment 135

Recreation/Entertainment Experimentation Modeling Data-driven 135

CIO Business Intelligence

APRIL 14, 2023

In fact, it’s likely your organization has a large number of employees currently experimenting with generative AI, and as this activity moves from experimentation to real-life deployment, it’s important to be proactive before unintended consequences happen. This may include developing training videos and hosting live sessions.

Risk 122

Risk Experimentation Marketing Risk Management 122

Mark Raskino

AUGUST 30, 2017

He was talking about something we call the ‘compound uncertainty’ that must be navigated when we want to test and introduce a real breakthrough digital business idea. You can connect social groups, economic groups and communities, which would be extraordinarily cumbersome and time-consuming in bigger societies”.

Testing 53

Testing Experimentation Uncertainty Risk 53

CIO Business Intelligence

JULY 6, 2022

This includes scaling during market events, avoiding missing windows, avoiding missing service-level agreements. Where cloud is most effective: One area I think cloud is just going to be really effective is any area which involves experimentation and has a high opportunity cost. And you hear this a lot.

Experimentation 98

Experimentation Strategy Testing Risk 98

DataRobot

JUNE 8, 2021

My lifestyle choices don’t neatly fit into customer categories that marketers have been using for decades. Some marketing campaigns assume that if I’m a fifty-something man purchasing a product for a child, I must be a grandfather. Other misguided marketing campaigns have tried to sell me shampoo or funerals.

Data-driven 98

Data-driven Testing Marketing Experimentation 98

CIO Business Intelligence

FEBRUARY 21, 2023

The firm must also attract younger customers amid growing competition from microbreweries, higher market prices and new attitudes to alcohol consumption. This backbone, says Ing Yan, will allow the operating companies to provide seamless customer experiences, drive efficient end-to-end processes, and ensure scalability across markets. “It

Digital Transformation 105

Digital Transformation Sales Experimentation Optimization 105

CIO Business Intelligence

AUGUST 16, 2023

Nearly 15 years ago, the then Vägverket Produktion was incorporated so road maintenance on Sweden’s national road network could be put on the competitive open market. But today, Svevia is driving cross-sector digitization projects where new technology for increased safety for road workers and users is tested.

Risk 98

Risk Cost-Benefit Digital Transformation Internet of Things 98

Occam's Razor

MARCH 23, 2021

This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). The first component is a gloriously scaled global creative pre-testing program. Matched market tests.

Analytics 131

Analytics Scorecard Strategy Testing 131

CIO Business Intelligence

AUGUST 17, 2023

Jon Collins of technology analyst firm GigaOm and author of The Technology Garden: Cultivating Sustainable IT-Business Alignment, is both a market watcher and user. We’re testing ChatGPT at an individual level,” he says. Medica’s O’Brien issues a caution as well. A Trojan horse?

Risk 98

Risk Cost-Benefit Strategy Experimentation 98

IBM Big Data Hub

APRIL 18, 2024

While leaders have some reservations about the benefits of current AI, organizations are actively investing in gen AI deployment, significantly increasing budgets, expanding use cases, and transitioning projects from experimentation to production. Example: A hedge fund uses an AGI system to analyze financial markets.

Cost-Benefit 96

Cost-Benefit Modeling Manufacturing Interactive 96

CIO Business Intelligence

MARCH 7, 2023

Oliver Wittmaier, CIO and product owner at DB SYSTEL GmbH DB SYSTEL GmbH Content generation is also an area of particular interest to Michal Cenkl, director of innovation and experimentation at Mitre Corp. “I Michal Cenkl, director of innovation and experimentation, Mitre Corp. You can’t just plug that code in without oversight.

Enterprise 116

Enterprise IT Experimentation Unstructured Data 116

Alation

DECEMBER 20, 2022

Increasing revenue, going after a new market, etc., These organizations use experimentation and constant market testing to learn and invest. 1 reason I see transformation fail is it does not clearly solve a business problem. Modernizing technology is not a business problem. are business problems.”. but by how much.

Digital Transformation 96

Digital Transformation Scorecard Measurement Experimentation 96

O'Reilly on Data

MARCH 31, 2020

You’re responsible for the design, the product-market fit, and ultimately for getting the product out the door. This has serious implications for software testing, versioning, deployment, and other core development processes. The ability to make decisions based on data analytics is a prerequisite for an “experimental culture.”

Management 332

Management Machine Learning Experimentation Metrics 332

Smarten

APRIL 18, 2023

As the market attempts to analyze the value and dependability of ChatGPT, Gartner has stated that, ‘ChatGPT will emerge from its beta phase into an early trial and pilot phase. While new medical techniques and tools can take time to refine and prove, doctors often leverage experimental techniques to save lives.

Digital Transformation 52

Digital Transformation Experimentation ROI Technology 52

CIO Business Intelligence

MAY 16, 2023

It surpasses blockchain and metaverse projects, which are viewed as experimental or in the pilot stage, especially by established enterprises. Gaming: Companies behind popular video games argue that their virtual worlds are the closest thing resembling a “metaverse” on the market.

Advertising 105

Advertising Recreation/Entertainment Experimentation Enterprise 105

IBM Big Data Hub

DECEMBER 14, 2023

By capturing best practices in reusable Terraform templates, engineering teams can streamline their workflows, reduce errors and improve productivity leading to better software outcomes for users and faster time to market. Automated regression tests are a dynamite. This year, IBM Cloud introduced projects and deployable architectures.

Experimentation 73

Experimentation Testing Software Management 73

CIO Business Intelligence

OCTOBER 9, 2023

Hyatt’s experimental mindset and listen-first approach are heavily applied to IT’s pursuit of innovation, he says. In the rush to innovate, teams can forget the basics, such as insufficient testing, so constant monitoring is crucial to ensure you’re providing value, adds TFCU’s Renganathan. He learned that the hard way.

Strategy 137

Strategy Technology Experimentation Testing 137

Sisense

JANUARY 21, 2020

You’re working for an ice cream company that is about to market a brand new special-edition flavor. A new drug promising to reduce the risk of heart attack was tested with two groups. Another study showed using experimental studies that the paradox might occur, and that people are often poor at recognizing it.

Testing 104

Testing Risk Data-driven Statistics 104

CIO Business Intelligence

JUNE 27, 2022

Tyson: Although there are other tools in the market for application monitoring, Sentry seems to be the leader. We rely heavily on automated testing. A lot of the current approaches feel very experimental and are tough to see as maintainable, so there’s certainly still room for growth here. I’m curious what you attribute that to.

Software 115

Software Experimentation Testing Marketing 115

Occam's Razor

SEPTEMBER 19, 2011

Smart Marketers ask themselves these questions very frequently. We have to do Email Marketing. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Marketing heaven that is. We have to do Search Engine Optimization.

Measurement 119

Measurement Advertising Testing Marketing 119

Decision Management Solutions

DECEMBER 17, 2021

We work with lenders in a variety of markets and have found that decision modeling, building a visual blueprint of your credit risk decisioning, is a critical success factor in moving to next generation credit decisioning. Digital lending based on high-performance credit-decisioning models, says McKinsey, lead to: Increased revenue.

Modeling 52

Modeling Experimentation Visualization Risk 52

FineReport

DECEMBER 11, 2019

Pay attention to the profound influence of social media on consumer behavior; present new consumer behavior characteristics in the new network environment; analyze new hotspot marketing and consumption events. The rapid development of the Internet and the mobile communication market has created a large amount of data.

Big Data 98

Big Data Statistics Experimentation Data Strategy 98

CIO Business Intelligence

JULY 31, 2023

As vendors add generative AI to their enterprise software offerings, and as employees test out the tech, CIOs must advise their colleagues on the pros and cons of gen AI’s use as well as the potential consequences of banning or limiting it. Some companies have lifted their bans and are allowing limited use of the technology; others have not.

Strategy 98

Strategy Risk Enterprise Risk Management 98

CIO Business Intelligence

OCTOBER 18, 2023

Balancing risks, rewards The rate of pilot testing and POCs — this early in the game — is quite high, particularly for a rapidly advancing technology deemed by Elon Musk and others as potentially “civilization” destroying.

Risk 141

Risk Manufacturing Enterprise Technology 141

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Lab usability testing and online surveys both provide great strategies to obsess about user centric design. United Breaks Hearts.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

AUGUST 22, 2011

To assist with that process everything's organized into these sections: ~ Digital Marketing: "What is amazing out there? Digital Marketing: "What is amazing out there? " 11 Digital Marketing “Crimes Against Humanity”. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Be data driven?"

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

APRIL 8, 2013

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. Experiments come in all shapes and sizes: A marketing campaign. Testing out a new feature. Try to understand your market. Identify, hypothesize, test, react. But it is not routine.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156