Experimentation Marketing Predictive Analytics ROI 
datapine
JANUARY 31, 2022
For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Ultimately, business intelligence and analytics are about much more than the technology used to gather and analyze data.
Corinium
APRIL 25, 2019
Most of my days focus on understanding what’s happening in the market, defining overall product strategy and direction, and translating into execution across the various teams. Why should Chief Data & Analytics Officers care about data security? What do you recommend to organizations to harness this but also show a solid ROI?
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Occam's Razor
AUGUST 22, 2011
Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? Digital Marketing: "What is amazing out there?
Smarten
NOVEMBER 3, 2017
Business users can quickly and easily prepare and analyze data and visualize and explore data, notate and highlight data and share data with others to identify the important ‘nuggets’, buried in traditional data, and to connect the dots, find exceptions, identify patterns and trends and better predict results.
Smarten
JULY 3, 2017
When an enterprise selects a self-serve business intelligence solution with Advanced Data Discovery , Smart Data Visualization , Plug n’ Play Predictive Analysis and Self-Serve Data Preparation , it can create an environment where business users are empowered and become greater assets to the organization.
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