Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Marketer, is not spent with data you''ll fail to achieve professional success.]. Small data.

Marketing 166

Marketing Metrics Advertising Measurement 166

DataRobot Blog

NOVEMBER 15, 2022

At the event, a financial services panel discussion shared why iteration and experimentation are critical in an AI-driven data science environment. While GCash has been growing exponentially as a disruptor in the financial market, the importance of being able to bring everyone along on the journey—even non-technical stakeholders—is crucial.

Big Data 52

Big Data Experimentation Data-driven Machine Learning 52

IBM Big Data Hub

APRIL 18, 2024

While leaders have some reservations about the benefits of current AI, organizations are actively investing in gen AI deployment, significantly increasing budgets, expanding use cases, and transitioning projects from experimentation to production. Example: A hedge fund uses an AGI system to analyze financial markets.

Cost-Benefit 97

Cost-Benefit Modeling Manufacturing Interactive 97

Smarten

APRIL 18, 2023

As the market attempts to analyze the value and dependability of ChatGPT, Gartner has stated that, ‘ChatGPT will emerge from its beta phase into an early trial and pilot phase. While new medical techniques and tools can take time to refine and prove, doctors often leverage experimental techniques to save lives.

Digital Transformation 52

Digital Transformation Experimentation ROI Technology 52

CIO Business Intelligence

JUNE 28, 2023

As Belcorp considered the difficulties it faced, the R&D division noted it could significantly expedite time-to-market and increase productivity in its product development process if it could shorten the timeframes of the experimental and testing phases in the R&D labs.

Digital Transformation 101

Digital Transformation Cost-Benefit Informatics Data mining 101

CIO Business Intelligence

APRIL 6, 2022

While enterprises invest in innovation, key challenges such as successful sustenance, ROI realization, scaling and accelerating still remain. . This includes closely monitoring emerging trends, foreseeing market threats, and generating business opportunities in every aspect of work. Accelerate Innovation.

Experimentation 97

Experimentation Data Lake Uncertainty Enterprise 97

CIO Business Intelligence

JANUARY 2, 2024

He plans to scale his company’s experimental generative AI initiatives “and evolve into an AI-native enterprise” in 2024. On the other hand, however, de La Sayette sees the importance of watching for and learning about all the glitzy tech hitting the market. That’s the case for Yi Zhou, CTO and CIO with Adaptive Biotechnologies.

IT 144

IT Cost-Benefit Statistics Consulting 144

FineReport

DECEMBER 11, 2019

Pay attention to the profound influence of social media on consumer behavior; present new consumer behavior characteristics in the new network environment; analyze new hotspot marketing and consumption events. The rapid development of the Internet and the mobile communication market has created a large amount of data.

Big Data 98

Big Data Statistics Experimentation Data Strategy 98

Occam's Razor

AUGUST 22, 2011

To assist with that process everything's organized into these sections: ~ Digital Marketing: "What is amazing out there? Digital Marketing: "What is amazing out there? " 11 Digital Marketing “Crimes Against Humanity”. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Be data driven?"

KPI 124

KPI Metrics Measurement ROI 124

Smarten

NOVEMBER 3, 2017

To be successful in business, every organization must find a way to accurately forecast and predict the future of its market, and its internal operations, and better understand the buying behavior of its customers and prospects. These tools are necessary to business success in today’s market.

Analytics 40

Analytics Visualization Experimentation Cost-Benefit 40

Corinium

APRIL 25, 2019

Most of my days focus on understanding what’s happening in the market, defining overall product strategy and direction, and translating into execution across the various teams. What do you recommend to organizations to harness this but also show a solid ROI? Can you tell me a bit more about your role at Protegrity?

Insurance 150

Insurance Risk IoT Cost-Benefit 150

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results. What Is A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

CIO Business Intelligence

MAY 1, 2024

Ready to roll It’s shorter to make a list of organizations that haven’t announced their gen AI investments, pilots, and plans, but relatively few are talking about the specifics of any productivity gains or ROI. Pilots can offer value beyond just experimentation, of course. But where am I going to make money as an organization?”

Cost-Benefit 143

Cost-Benefit Metrics Insurance Measurement 143

Ontotext

APRIL 3, 2024

Nimit Mehta: I think that 2024 is going to be a buckle-down year, but, at the same time, we’ll see a rapid explosion of experimentation. Show me the ROI.” It enables you to look at common pathways and see what activities can change behavior, particularly in the marketing world. They are the best.”

Technology 59

Technology Risk Digital Transformation Measurement 59

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. Given the two points above, that’s okay—there are good ways to direct data exploration toward ROI. Why does this matter?

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Smarten

JULY 3, 2017

It can also improve its time to market and competitive advantage, its ROI and its TCO. Tools like plug n’ play predictive analysis and smart data visualization ensure data democratization and drastically reduce the time and cost of analysis and experimentation.

Predictive Modeling 40

Predictive Modeling Visualization Business Intelligence Experimentation 40

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Yet, this challenge is not insurmountable. for what is and isn’t possible) to address these challenges.

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

MARCH 23, 2010

For big success you'll need to have a Multiplicity strategy: So when you step back and realize at the minimum you'll also have to use one Voice of Customer tool (for qualitative analysis), one Experimentation tool and (if you want to be great) one Competitive Intelligence tool… do you still want to have two clickstream tools?

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. It covers, content, marketing and measurement. We have intent, why be the terrible Marketer that discriminates? Every marketing channel we have access to, solves for some audience intent. The brand and performance ROI to the company is clear and direct.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today. That is the solution.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Sisense

JULY 1, 2021

In a world of rapid technological change, digital tools for marketers are having a moment. Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics.

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52

Occam's Razor

OCTOBER 19, 2010

Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. None of these tools vendors have any relationship with Market Motive either. If you can show ROI on a DW it would be a good use of your money to go with Omniture Discover, WebTrends Data Mart, Coremetrics Explore. Percent Mobile.

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

FEBRUARY 26, 2008

1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. Experimentation and Testing: A Primer. Build A Great Web Experimentation & Testing Program. # Not Marketing. 2: Capture Voice of Customer. Surveys, Remote Usability, Whatever. # 6: If All Else Fails.

Management 68

Management Experimentation Testing Strategy 68

DataRobot Blog

JANUARY 12, 2023

By outsourcing the day-to-day management of the data science platform to the team who created the product, AI builders can see results quicker and meet market demands faster, and IT leaders can maintain rigorous security and data isolation requirements.

Management 59

Management Data-driven ROI Cost-Benefit 59

CIO Business Intelligence

JULY 17, 2023

Technology has enabled us to operate in a very cost competitive market, allowing us to do more with fewer people. Ultimately, all our projects are driven with business and not the IT agenda, and hence need to be backed up with robust ROI calculations. We are working on similar projects for supply chain as well.

IT 97

IT Digital Transformation IoT Internet of Things 97

Domino Data Lab

MAY 8, 2019

So much work in machine learning – either on the academic side which is focused on publishing papers or the industry side which is focused on ROI – tends to emphasize: How much predictive power (precision, recall) does the model have? Let’s unpack that one: it’s quite important. Does it beat existing benchmarks, i.e., is it SOTA?

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

CIO Business Intelligence

APRIL 18, 2022

“The chatbot platform was a new product for this particular company, so while we heard good things about the company, sometimes you vet the company but not the product,’’ especially when it’s new to the market, Young says. They invest in cloud experimentation. The company was a relatively new provider of the chatbot platform.

Digital Transformation 145

Digital Transformation Dashboards Cost-Benefit Consulting 145

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

CIO Business Intelligence

AUGUST 1, 2023

Improving customer support is a quick win for delivering short-term ROI from LLMs and AI search capabilities. There are three departments where CIOs must partner with their CHROs and CISOs in communicating policy and creating a governance model that supports smart experimentation.

Digital Transformation 98

Digital Transformation Unstructured Data Strategy Experimentation 98