Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. I recommend using that money to buying your team iPhones every Friday, I assure you that'll have a positive ROI.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Sisense

JUNE 22, 2021

The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. According to a survey by eMarketer, cross-device attribution (42%) and accurate measurement (36%) are some of the biggest challenges for digital media professionals in 2021. Learn more.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

FineReport

APRIL 3, 2024

Opt for tools requiring minimal training to produce meaningful visualizations for wider adoption and better ROI. Evaluate the pricing structure against features and potential ROI. In summary, Looker offers an advanced analytics platform that empowers businesses to harness the full potential of their data securely and effectively.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Andrew White

JANUARY 11, 2021

Government, Finance, … Tough question…mostly as it’s hard to determine which industry due to different uses and needs of D&A. As such banking, finance, insurance and media are good examples of information-based industries compared to manufacturing, retail, and so on. Does this promote efficiency? Great idea.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52