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Customer Experience and Emerging Technologies: My CXChat Summary on Artificial Intelligence, Machine Learning and the Customer

Business Over Broadway

I conducted a customer experience best practices study and found that loyalty leading companies focus analytics efforts on customer understanding rather than internal metrics. Also, loyalty leaders infuse analytics into CX programs, including machine learning, data science and data integration.

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How To Transform The Customer Journey With AI And Big Data

Smart Data Collective

How Do AI and Big Data Help in the Customer Journey? When a company plans the customer journey, they create an experience that ideally is unique to the brand. To successfully interact with customers or website visitors, it’s important to know their intentions behind their behavior. Analytics is the answer here.