Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. It is a lovely emotional video (really was!).

Advertising 165

Advertising ROI Metrics Marketing 165

datapine

AUGUST 21, 2019

The question and answer we included come from an actual interview that Fortune magazine did with billionaire Tilman Fertitta. This gives to that sales graph an overall sense of visual contrast which makes it much more digestible at a glance. Download our free executive summary and boost your sales strategy! From Fiction To Reality.

Sales 235

Sales Dashboards KPI Visualization 235

Smart Data Collective

JANUARY 26, 2022

A growing number of companies are turning to YouTube to maximize the ROI of their marketing efforts. Some of them that have been shared by Analytics India Magazine include: Adobe Premier Pro CC QuickStories Magisto Lumen5. One of the biggest reasons big data is so useful is that it helps supplement AI technology.

Data-driven 89

Data-driven Marketing Visualization Recreation/Entertainment 89

datapine

OCTOBER 30, 2019

Users can also easily export these dashboards and data visualizations into visually stunning reports that can be shared via multiple options such as automating e-mails or providing a secure viewer area, even embedding reports into your own application, for example. It doesn’t have to be this way. What Is A Data Report?

Reporting 127

Reporting Visualization Dashboards KPI 127

Occam's Razor

FEBRUARY 9, 2015

Competitive Intelligence Analysis: Why, What & How to Choose. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. Since then, as luck would have it, we have more tools, they are smarter, and have richer data-sets. In this post we'll go back to the wondrous world of competitive intelligence analysis.

Metrics 155

Metrics Reporting IT Advertising 155

Domino Data Lab

FEBRUARY 4, 2019

Given the two points above, that’s okay—there are good ways to direct data exploration toward ROI. Kahneman’s recent work, check out this Harvard Business Review (HBR) article, “ Noise: How to Overcome the High, Hidden Cost of Inconsistent Decision Making.” We’d love to hear your insights and perspectives about running data teams.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66