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What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

Marketers need to rely heavily on big data technology to reach customers more effectively. Those insights need to be presented in a format that is easy to conceptualize. Visual marketing dashboards are prime examples of using big data effectively in marketing. Thus, marketing experts primarily focus on combining.

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Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

Sisense

The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. Get a unified view of all your marketing data sources. Marketers have not been quick to embrace multi-touch attribution modeling, but now they are under pressure to show ROI or face decreased budgets.

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CMOs, It’s Time to Embrace Infusing Analytics into Workflows

Sisense

You already have tons of data to help you track key performance indicators, calculating ROI on various campaigns, the success rates of ads and pieces of content, and more, but the right infused analytics will allow you to do more with your data without going back to IT or technical team members to help you.

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Mastering BI Dashboard Tools: Your Essential Guide

FineReport

Opt for tools requiring minimal training to produce meaningful visualizations for wider adoption and better ROI. Evaluate the pricing structure against features and potential ROI. Its interactive dashboards and self-service analytics streamline intricate data, ensuring accessibility for users regardless of their technical proficiency.