Remove Key Performance Indicator Remove Marketing Analytics Remove Reporting Remove ROI
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What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

However, the question they have to ask is how they can evaluate their marketing efforts, whether social, digital, email, or even PR. It is no longer safe to indulge in guesswork about marketing strategies. In this article, we will discuss what l needs to be included in marketing reporting dashboards.

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Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

Sisense

The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. Get a unified view of all your marketing data sources. Marketers have not been quick to embrace multi-touch attribution modeling, but now they are under pressure to show ROI or face decreased budgets.

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CMOs, It’s Time to Embrace Infusing Analytics into Workflows

Sisense

This functionality is seen as so valuable that a Sisense-commissioned IDC Internal Analytics Survey in 2020 saw 78% of business leaders report that they are already using AI in their BI tools. Just throwing some dashboards or reports at your teams and expecting that to translate into positive change isn’t going to work.

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Mastering BI Dashboard Tools: Your Essential Guide

FineReport

Key Features of BI Dashboards: Customizable interface Interactivity Real-time data accessibility Web browser compatibility Predefined templates Collaborative sharing capabilities BI Dashboards vs. BI Reports: While both dashboards and reports are pivotal in business intelligence, they serve distinct purposes.