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What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

They must make sure that their marketing strategy is operating effectively. However, the question they have to ask is how they can evaluate their marketing efforts, whether social, digital, email, or even PR. It is no longer safe to indulge in guesswork about marketing strategies. It has a lot more to that.

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Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

Sisense

The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. Marketers have not been quick to embrace multi-touch attribution modeling, but now they are under pressure to show ROI or face decreased budgets. How to implement a good MTA strategy.

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CMOs, It’s Time to Embrace Infusing Analytics into Workflows

Sisense

Marketing orgs that embrace this new paradigm will see their efforts bear fruit and their companies flourish. Optimize your data workflow for more successful growth marketing. Starting at the top: Driving your marketing strategy with data. Analytics aren’t just for quarterly business reviews or campaign postmortems.

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Mastering BI Dashboard Tools: Your Essential Guide

FineReport

Opt for tools requiring minimal training to produce meaningful visualizations for wider adoption and better ROI. Evaluate the pricing structure against features and potential ROI. In summary, Looker offers an advanced analytics platform that empowers businesses to harness the full potential of their data securely and effectively.