Smarten

JUNE 10, 2022

Recent studies have focused on the trends in business intelligence and augmented analytics, predicting that businesses will grow analytics within the enterprise with: Augmented Analytics to enable non-technical business users to create sophisticated data models. Predictive Modeling to support business needs, forecast, and test theories.

Slice and Dice 52

Slice and Dice Analytics Key Performance Indicator Business Intelligence 52

datapine

FEBRUARY 4, 2020

Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. 3) Online Advertising Performance. If you choose to invest money to advertise online, you also need to track how it performs.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

JANUARY 7, 2014

The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. Additionally a sign of mastery of segmentation analysis (only likely if you have Analysis Ninjas, hence a good test) is if you see User, Sequence and Cohort segments/analysis , along with the normal Session and Hit level segments/analysis.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Jet Global

MAY 1, 2023

These licensing terms are critical: Perpetual license vs subscription: Subscription is a pay-as-you-go model that provides flexibility as you evaluate a vendor. Pricing model: The pricing scale is dependent on several factors. These tools enable users to quickly draw conclusions and monitor key performance indicators.

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52